Wondering about the best time to upload to YouTube?
This is in fact the right question to ask if you want to become a YouTuber. For there are 5 billion videos uploaded on the platform every day
Why should you know when to upload?
I will give my way of answering this question. So far keep in mind that even prime time television uses timing to their advantage, releasing their most loved content only during prime times.
It is important to know the best to post on YouTube for one main reason. This is that it can triple, even quadruple your early viewership. Which is important for the YouTube algorithm to push it forward.
Now, before we went deeper into this or other aspects that are important to maximizing your potential views from the moment you post on YouTube.
There are a few things we need to consider, with which the article starts.
Best Time to Publish YouTube Videos
Let us start off with a few fun facts to get your mood swinging upwards.
- Did you know that 1 billion hours of content is watched on YouTube per day? Or the fact that there are more than 31 million YouTube channels existing at the very moment?
- The most popular YouTube channel has over 150 million subscribers. you have already heard of by the name of PewDiePie.
- The first ever video to be uploaded to YouTube was from San Diego Zoo which is still online today by the way.
- Justin Bieber’s mega-hit song “baby” received 11 million dislikes.
- The most viewed video on YouTube is something that you probably already know. And it is the Despacito’s clip, another mega-hit song.
Now let us find out what is the best time to upload to YouTube.
Best Times To Upload on YouTube
Before we get to the special part of the post which is to find out the best time to post a YouTube video,
I am sure you wondered about how often you should be uploading as well.
There are many different answers to this question. Each and every YouTuber will have their own rate of upload and would tell you to follow theirs.
However, after doing thorough research into this topic and listening to those YouTubers who kept telling me this way is better or that way is better. I came to one irrefutable conclusion.
Thus, it is better to upload once per week.
However, it did not stop there. There were those who recommended uploading twice a week and saw good results with that as well.
The idea is not so much as how many times. But how to optimize the number of your uploads to the max.
In the case of those who uploaded 2 videos per week. Their subscribers increased, and the views as well but just as much as it was with 1 video per week.
So, you could have a slight advantage with 2 videos. If you put the work into one fine video and optimize. Publish it in the best time to upload to YouTube. You are far more likely to get better results.
At the very least just as much as you would with 1 video per week. Thus, upload one good quality video per week, but also reply to comments and questions.
Engaging, is a factual method to help increase your engagement rate and audience loyalty, but this is a topic for next time.
Now let us focus on the best time to post on YouTube.
Best Time to Release YouTube Video
There is a simple way to find out the best time to post videos on YouTube. And that way is to look at your YouTube creator Studio and go down to Analytics, then to the audience section.
You should have a “When your viewers are online” section that shows you the time when your views are online.
It is going to be a graph showing you something like this:
The darker the color the more viewers are online at that time. Or in other words, your videos have been watched by most people around those times.
Although, this feature has only been introduced in 2020 and still is in Beta.
To have this show up: you will need to have enough videos. Meaning that if your channel is new, or has just a few videos it will just not work.
Once you get to know the best times to upload on YouTube, you need to upload 2-3 hours before. Because your videos have to be there expecting them to give a good time and entertain them.
📌 Pro Tip: the best way for your audience to know when your videos will be published is to write the time and the day on your cover.
This will not only condition them but also help you get more views within the first few hours of you dropping up the video.
That means the more views you get early on, the faster the YouTube algorithm picks it up and cycles it through.
Uploading to YouTube
Remember that I mentioned prime time television and their approach to maximizing views by choosing the right time.
Just the television channels’ approach to finding the best time to post. Frederator network did research into this studying more than 1,300 channels.
They came to the conclusion that the best times to upload on YouTube, during the weekdays were Thursday and Friday at around 4-5 pm.
However, when it comes to weekends, they deduced it was better to post earlier in the day like from 9 am to 11 am.
Although, the research mainly focused on the US and Canada, which means if you are from other parts of the world, that could be different.
Because the tradition plays as much of an important role as the culture when it comes to knowing when is the best time to upload to YouTube.
If you want to find the best time for your particular location, you will have to do a little bit of research on your own.
Saying research might make it seem scary, but it actually is easy.
So, what you need to do is consider when people usually have more free time and are online.
For example, if you are in a part of the world where people are more active during weekends. The fact that posting early won’t have much of an effect.
Also, even though the potentially ideal time to post is 5 pm. If you are from one of those countries which have late dinners. That will not give any results as well.
These and other smaller details remain on your shoulders to find out the best time to upload to YouTube.
The only thing is that you need to be mindful of it, and pay attention to small details that matter.
Best Time to Post on YouTube
If you are wondering when is the best time to post on YouTube to get a fair share of those advertising dollars. I will explain that in short in the upcoming chapter.
Although your audience and the number of subscribers play a big role in determining what is your share of the ads dollars.
The calendar has an influence over it too. According to the same study, they found out that March and the end of September, and October, were the best times to get your fair share of ad money.
There is no reason why CPM is also known as your click-through rate, which you must already know as a YouTuber, topped in March.
To understand why the best time to upload to YouTube for advertising we need to consider the following clarification.
It is that viewership tends to slow down in May and picks back up in September. And this, on the other hand, could be explained with another one of the YouTube statistics.
For example, YouTube’s majority of viewers are school kids and people aged till 34 or associated with studies one way or another.
That means those students will have school exams, assignments, and much busier time in May than the other times of the year.
On the other hand, September is the time schools and colleges begin. Meaning that YouTube’s main audience will start to have more to do all of a sudden.
This explains why the dollars offered increases because there are fewer viewers. This alone explains both of our phenomena.
Since an increase in viewership means less competition for advertisers. That is why they pay less in winter when the viewership happens to be at an all-time high.
You have found the easy way of finding out the best time to post on YouTube. And the professional research that they have done on this very topic.
What is left: is for you to do your own small research-y thing and find the best time to post YouTube videos in your location. If you are not from North America.
However, if you are from the US as most of our readers are. You know valuable information that could potentially make the YouTube algorithm go crazy recommending your videos all around the platform.
Just to remind you of the best time to post videos on YouTube follow the timetable below:
- Generally, the best time to post is 5 pm;
- Sunday is the best day for uploading a video to YouTube before 8 am, or after 5 pm;
- March and October is the best month to get the most out of YouTube ads.
Few but important factors to get your YouTube channel one step closer to where it is supposed to be. That, where depends on you alone and how much work you put into it.
Although, working with stats and metrics is the surefire way to get there faster.
📌 Find out How to Make Money on YouTube [5 Hacks] to skyrocket your YouTube business.